Michael Novelli

Founder, CEO

Novelli is the Founder and CEO of Innovate. For twenty five years, he has helped hundreds of business owners achieve remarkable growth. Client's often refer to him as their "Business therapist" as he is adept at challenging their internal perspectives to translate to prospective consumers. This refreshing honesty has sparked new growth strategies for clients to implement. Tuning into a client's vision, he has a knack for differentiating a brand with messaging that resonates with consumers through authenticity. An astute observer of consumer behavior, Novelli strives to creatively segment impact with unprecedented strategies so that his client's content gets better open rates and responses. From there, he reviews weekly data, constantly tweaking campaigns in new ways to improve. Novelli's techniques for making these connections go far beyond typical agency services. He understands the need to sync and build a client's internal processes and procedures to optimize impact and results. Always looking forward and never back, he's constantly developing imaginative ways to take techniques and strategy to the next level. Novelli prefers breakthrough to incremental innovation. His ability to reformulate products, processes, and business models is a distinct advantage. Adept at sensing patterns and upcoming trends, he thrives in uncharted territories. When he is not leading the direction of the agency, Novelli works with high-profile clients in healthcare, education, and other business sectors.


Type 3


The Trendsetter

How To Fascinate

Never stops.

People will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Maya Angelou