Michael Novelli

Founder, CEO

Novelli is a consultant for high-profile clients, helping them develop and implement relevant growth strategies. Tuning into a client's vision, he has a knack for differentiating a brand with messaging that resonates with consumers. An astute observer of human behavior, he strives to creatively segment impact in a way that's never been done before, so that his client's content gets better open rates and response. From there, he reviews weekly data, constantly tweaking campaigns in new ways to improve. Novelli's techniques on making these connections go far beyond typical agency services. He understands the need to sync and/or build a client's internal processes and procedure to optimize impact and results. Always looking forward, and never back, he's constantly developing imaginative ways to take processes and strategy to the next level. Novelli prefers breakthrough to incremental innovation. His ability to reformulate products, processes, and business models is a distinct advantage. He’s great at sensing upcoming trends and patterns and thrives in uncharted territories. An industry veteran of over twenty years, Novelli approaches each client with unmatched fervor and tenacity.


Type 3


The Trendsetter

How To Fascinate

Never stops.

People will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Maya Angelou