→ 13 - The Middle is the Message – Why Your Average Matters More Than Your Peak
→ 12 - The Two-Hour Test – Building Brands That Withstand Boredom
→ 10 - The Scarcity Signal – When Less Creates More
→ 5 - The Curiosity Gap – How to Tease Without Deceiving
→ 2- The Unseen Hand – How Bias Shapes Every Buying Decision