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It has been too commonplace that local agencies tend to "Gopher" in their own worlds, "holing" up in their work, and occassionally peering their head out to see what others are up to. This approach leads to a lot of imitation and "keeping up with the Joneses". The reality is our industry, like many others, is changing so rapidly that knowledge acquisition cannot keep pace with what's coming at us. We believe in the adage "Iron sharpens Iron" and know that collaboration and cooperation are cornerstone to the growth of skill development in our industry. The Social Collective is an organized effort to encourage, establish, and build a community of individuals in our industry and others to develop and advance our skills and knowledge and in turn, better serve our markets.
Over the past few years, we’ve met some of the best and brightest people in the state — many of whom live in our own backyards. The best and brightest don’t often run in the same circles — which is why we created The Social Collective.
If you're interested in joining, please inquire below.