Millennials have taken over
The baton has been passed. For decades “Baby Boomers” have been the ultimate prize for most marketers. The undercurrent is bubbling over now. We have a new generation to contend with and boy are they different! Welcome to adulthood Millennials. Nationwide, the keys are slowly being handed over to the future. 2015 marks the year that the Millennial generation will exceed Baby Boomers by 9 million.
What does this mean for the advertising world? At the top of the list will be embracing change. Maybe it’s that old website you did when someone told you it was important to be on the “World Wide Web”. Websites have become more engaging and user friendly- has yours?
Social media has entrenched itself as a medium you cannot ignore. Millennials demand transparency and connection. An unresolved conflict with a customer can be magnified through a bad Yelp review, a low rating on your Facebook page or numerous methods of “spreading the word”.
When is the last time you’ve used a phone book for something outside of a doorstop? The Product Stewardship Institute claimed local governments were spending $54 million a year to dispose of unwanted phone books and $9 million to recycle them just a few years ago. Yellow Pages, the big daddy of them all has embraced change. They know that most of us use Google for our phone searches and have started selling businesses on letting them manage your advertising on search engines. (Please email or call me before ever going this direction- there are savings to be had!) If the Yellow Pages has been able to rebrand itself so remarkably, be assured that you can too.
In a world dominated by Millennials, change is commonplace. Be relevant.