Brand Cross Promotion
The saying “Two heads are better than one” is great but how about four or five heads? The “Change Scholarship” promotion featured three media partners, a college, and a limo service. The group collaborated as part of a $15,000 scholarship given by KFAT 92.9, while two runner-ups each received an IPad from GCI. Combined with the media attention from KTVA 11, the impact of the event was far reaching. Hundreds of entries poured in, each addressing in 250 words or less how much a scholarship to the college could benefit their life. The Grand Prize winner was surprised “Sweepstakes” style, complete with an entourage, flowers, balloons and a live broadcast as the “prize patrol” quietly made their way to the winner’s home.
This heartwarming event has changed many lives over the year’s and it couldn’t have happened without these brands bringing their strengths to the table.