Connecting with your Audience
Have a conversation.
The succesful marketing campaigns of today make connections that resonate with prospects.
Imagine if you will, sitting with a new friend over a glass of wine or a cup of coffee and the two of you are getting to know one another. You ask the basic questions and continue the dance of learning the insights and opinions of your new friend. Your new friend enjoys jazz and old movies. She hates heavy metal and isn’t inclined to watch reality TV shows. Knowing this information, you would not invite this new friend to a heavy metal concert or the season premiere of Real Housewives of New York. This is the same premise in creating your marketing campaign.
- Who is your target audience and what are their interests?
- What motivates them?
- What is it you have that they need and how do you relay this information to them in which they actually hear it?
Your next step is implementing your marketing campaign.
And it begins with having a conversation.